April 2016 Stock Music Sales Report ⋆ Stock Music Musician

April 2016 Stock Music Sales Report

So here is my stock music sales report, since some people have asked how much I’m really earning selling stock music online.

I debated with myself a long time about how transparent to be…

Ultimately I decided that you all would benefit from real information.

So here goes my first earnings report. I think April marks the one year anniversary of selling music on Pond 5. Moving forward, I’m probably only going to offer an in-depth analysis of Pond 5 sales, because it is the only site that offers granular statistics on sales & views.

There’s still a lot of guess work going on here. Any insights are welcome!

In-depth Analysis of April’s Stock Music Sales

Pond 5 was the only site I had sales in April, although I have songs on 4 other sites.

Chart of April 2016 Sales of Stock Music

Chart of April 2016 Sales of Stock Music

I’m really excited because this was the first month I broke the $200 mark.

Yea… $200 of online music sales in a month feels pretty great. It’s not like I can retire, but still.

Of course, the money is just going to go toward upgrading to Reason 9, so…. #ConfessionsOfaGearSlut.

I made 19 sales, meaning that the average value of my sale was about $11. This is because a lot of the sales were for stock sound effects, which I tend to price around $10 (and Pond 5 takes 50%).

You’ll also notice that the chart is pretty spikey.

On a lot of the big days in April, it seemed that buyers purchased multiple versions of the same song. For example, I’d sell something like this Intro/Opener and this Loop version of the same song on the same day. In other words, I’d guess that I was getting multiple sales from the same buyer, which is good (I think).

I think higher sales are also tied to the “Artist Page” stat… maybe. A buyer who likes my work generally, or has purchased from me in the past, is browsing through my broader portfolio, instead of limiting themselves to their specific search.

I had 1332 views, which translates into a sale for every 70 visitors. My guess is that more views translate into more sales, but it will be interesting to track this ratio as we move forward.

Finally, I don’t know how many clips I had up at the end of April. I’ve probably added 20-30 since, and I now have 669 clips online.

Be kind! Spread the word!
Evan
 

Evan has been writing & recording music since 2nd grade. He's thrilled to have his songs have been played on NPR, the Outdoor Network, Netflix, and more. He's taught 100,000's of folks how they too can make better music and get it licensed.